Website Optimization – TK Digital Marketing

Optimize Your Current Website

In addition to building new websites from scratch, we can also optimize your existing website to improve search results, increase leads, and generate more online sales. We’ll perform a thorough review of your current site and make a list for areas of opportunity and improvement. We can do these optimizations for you, or we offer weekly consulting services to coach you through the website optimization process.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is your easy ticket to get in front of more potential leads and customers. And while it may sound complicated, the process and guidelines are pretty simple. When someone searches for your products or services in Google or another search engine, we want to make sure your web page is close to the top of the search results.

SEO optimization is one of the best ways to shine above your competition in search rankings. Most businesses don’t take the effort to write creative and informative copy on their website, and their search rankings suffer as a result. By taking the time to tighten all the SEO nuts and bolts of your website, you’ll have a significant advantage over your competition.

We use our comprehensive list of SEO best-practices for service-based and e-commerce business to improve your organic search rankings. These practices including optimizing the names of the images on your website, inserting search-relevant keywords throughout the text of your website, and ensuring that all the meta data for each page on your site is complete.

E-Commerce Conversion Optimization

The success of an e-commerce site hinges on the online conversion rate. This is a simple metric that tells you the percentage of website visitors that make a purchase. A site with poor navigation and lack of detail on product pages will usually have a low conversion rate. Excessive shipping costs and a lack of clarity at checkout can also drastically reduce online conversion rates.

Our conversion optimization process provides data-driven solutions to improve your online conversation rates and capitalize on your web traffic. We’ll take a deep dive into the analytics your website and attempt to discover why web visitors aren’t purchasing your product. We’ll look at the website as a whole and also individual product pages to determine why people are leaving your site without making an order.

We’ll then use that data to improve your website and increase those conversion rates. This usually involves reconfiguring the navigation of the site so that visitors can easily find what they came to find. It also involves optimizing category and product pages to provide as much information as possible about the products. We want to leave no questions unanswered, assuring visitors that your product will solve their problems.