Every Business Needs a Website!
Whether you have a local, service-based business or want to sell products online, every business can benefit greatly from a well-designed website. A properly designed website will help provide a visual representation and description of the services or products you offer. Having an online presence will make it easier for potential customers to find your business through organic search results and Google My Business listings.
Service-Based Businesses
We design simple, yet effective websites for service-based businesses that want to increase their footprint in their area and surrounding counties or states. We design and build websites for a wide range of local businesses and can tailor solutions to meet your individual needs. By implementing proven search-engine optimization strategies, we can make sure your website and business listing gets more attention in online search results. This results in more customers and increased sales for your business.
E-Commerce Businesses
We have over a decade of in-depth experience with selling products online through e-commerce websites. We’ll walk you through our extensive process of creating a product feed and optimizing your online product line for nationwide shipping. Our process maximizes profitability with each product you offer and improves online conversion rates to drive more sales. Our e-commerce websites are optimized for user experience so that your online customers can easily find the products and information they need. This results in a higher online conversion rate and more repeat sales.
WordPress Websites
WordPress is a Content Management System (CMS) that allows for flexible websites without a considerable amount of custom programming. WordPress sites are safe, secure, and relatively easy to modify as your business grows and your offerings increase.
WordPress sites are a great option for small to medium service-based business that want to highlight the services they offer and provide valuable information to potential customers. Through proven SEO optimization strategies, we can design a WordPress website that will get more eyes on your business and increase sales.
Shopify Websites
Shopify is an e-commerce platform that allows you to sell products online to a local or nationwide customer base. Whether you have a few products or hundreds of products to sell, we can design a Shopify site that converts for online visitors.
Shopify sites make it easy to manage product listings, inventory, and more in a single dashboard. Shopify sites also integrate well with Google, Facebook, Amazon, and other online marketplaces. The seamless integration with these platforms provides additional marketing opportunities to highlight your products in conjunction with your content marketing presence.
Our Website Creation Process
Below is a brief outline of the steps that we’ll use to create a website that meets the needs of your business.
1. Understanding Your Needs and Desired Level of Growth
We’ll start by discussing the needs of your business and characterizing your “ideal customer.” We’ll establish the level of growth that you desire and determine if there’s a limit to how much new business you can handle. This process also includes determining the potential reach of your business, whether that be local or nationwide.
2. Developing Your Featured Services or Product Line
Next we’ll develop a list of the services or products that you want to highlight for website visitors. If you are a service-based business, we’ll assess the profitability and popularity of each service to determine which should be featured more or less on your new website. If you’re an e-commerce business, we’ll help develop a product feed spreadsheet that lists every product you’ll offer, any variations of those products, profit margins, shipping costs, and more.
3. Establishing Your Branding and Core Values
Branding is one of the most important considerations when building a new website. If you don’t already have a logo for your business, we’ll help you develop a high-quality logo that represents your business. We’ll discuss the core values of your business including customer service, quality of products or work, etc. We want your website to be a complete representation of your business and values.
4. Designing Your SEO and Mobile-Optimized Site
Once we have all the above mentioned information, we’ll design your website with a “mobile-first” mentality. Over half of your website views will likely come from a mobile device, so it’s imperative that your site looks great on a phone or tablet. After confirming the site design and mobile responsiveness, we’ll implement our proven SEO strategies so that your site appears in search listings when someone is searching for your products or services.
5. Creating Informational Content to Improve Online Presence
Once the website is functional and live, we’ll help you create informational content in the form of blogs. This type of content can drastically improve your search rankings over time and also provide value to your website visitors. We’ll develop these blogs using our years of experience implementing keyword research and SEO best practices.