A Full Suite of Digital Marketing Solutions
We develop custom marketing solutions for small to medium-sized businesses in a wide range of industries. We create plans for upstart online businesses to start generating e-commerce sales, and we also work with many established brands to increase their online presence and reach untapped markets. We can implement a complete marketing plan for your business or work with you on a consulting basis. Below are some of the features that we offer as a part of our marketing plans.
Tailored Marketing Solutions for Your Business
We start with a free initial consultation to better understand your business model and your potential customer base. Every business is different. We want to be sure we can develop marketing strategies that fit within your sales process and your expectations for growth. During this meeting, we’ll try to answer the following questions:
What are your current lead/customer acquisition strategies?
First, we need to identify how new leads or customers are currently driven to your business. Do you have marketing efforts in place or are you relying solely on “word of mouth” advertising? We’ll identify your current marketing strategies and discuss any pain points or inadequacies within those strategies.
What is your current sales funnel?
Secondly, we want to identify how new leads are converted into customers. How long does it take to convert a new lead into a customer? Does this conversion process require significant manual input? We’ll use this information to suggest automated marketing strategies to streamline the sales process and improve business efficiency.
What is your ideal cost per acquisition (CPA) ?
Before implementing any marketing strategy, we should understand your budget for that strategy. A marketing budget should be based on data. We’ll help you determine how much you should spend to acquire new customers based on your product/service margins and sales data.
How fast are you wanting to grow?
Can your business infrastructure handle rapid, exponential growth? Or are you better suited for a slow, gradual growth curve that allows you to measurably scale as you grow? This will help us determine how aggressive our marketing efforts should be. Fast growth is not always glamorous if you don’t have the infrastructure to manage it.
Are there untapped markets that you would like to reach?
Is your customer base getting stale? Which demographics or segments are you unable to reach with your current marketing strategies? We’ll help you develop new strategies to reach those new segments, generate more sales, and grow your business.