Why do you need a website to create an online presence for your business? If you have an e-commerce business where you’re selling products or digital content online, you’ll obviously need a website for transactional purposes. But what if you’re not selling products/content online? What if you have a local or regional business where all your services or products are sold in person?
A functional website can be just as useful for a local business as it can be for a nationwide e-commerce powerhouse. In today’s digital age of marketing, people are no longer finding your business via a listing in the back of the phone book. They’re searching online for products or services they need. A well-designed website can provide many benefits to a local or regional business of any size.
Benefits of Having an Online Presence
- It provides a visual means to display and describe the products or services you offer.
- It makes your business easily discoverable by people who need your products or services.
- It allows you to capture contact info for potential customers (leads).
- It opens a broad range of digital advertising opportunities for your business.
Display Your Products and Services
A quality website should contain much more than your logo and a few photos. Your website should contain complete, exhaustive descriptions of what you do and how you do it. The text on a website is vitally important for search engine optimization and improving organic search results. Don’t take shortcuts when writing the “copy” for your website. The search engines will reward you greatly.
Make Your Business Discoverable
If someone performs an online search for a particular product or service you offer, you’ll want to be sure that person can easily find you. If these people can’t find you easily, you’re losing potential customers and money. A well-designed website will ensure that your business appears near the top of the search engine results when someone is needing a product or service you offer.
Capture Contact Info for Potential Customers
If someone calls your business and is interested in your products or services, you collect their contact information — right? A website allows you to do this as well, but with a much more automated workflow. A well-designed “Contact Us” page can acquire new leads and segregate those leads based on their individual needs. You can then choose to manually contact that lead or send them a series of automated emails that helps to covert them into lifelong customers.
Online Presence Increases Advertising Opportunities
A functional website will open Pandora’s Box of digital advertising that will allow you to grow and scale your business. These would include Google shopping ads, Google text ads, Facebook Ads and more! All of these advertising platforms can be used to collect leads or drive sales, but they’re only effective if you have a website to direct traffic from the ads. Once the new traffic has landed on your site, your site will do the work for you as far as collecting contact info or convincing them to call/email.
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